Top 4 most required SEO activities for Search Engine Ranking

Here in this blog post, we are going to discuss the top 4 most required SEO activities in detail that every business should follow to gain more traffic organically on your website.

What is SEO and Why Websites should do it?

Search engine optimization, or SEO, is a method of boosting your website’s search engine rankings. It means finding out which words and phrases your target audience uses when they search for things or services like yours, and then trying to get good results for those searches.

Top 4 most required SEO activities for Search Engine Ranking
Top 4 most required SEO activities for Search Engine Ranking

Although this is a short explanation, you may read our resource on “what is Digital Marketing or SEO?” for a more in-depth look at the topic of search engine optimization.

What is the importance of SEO?

To better grasp the significance of SEO, we can divide our definition into three components:

Organic search results:

Unpaid search results on a search engine results page (SERP) that the search engine has determined are the most relevant to a user’s query are referred to as “organic search results.” Many search engine results pages (SERPs) are dominated by advertisements (in this case, PPC or pay-per-click advertisements). These results differ from paid advertisements in that they are positioned according to the search engine’s organic ranking algorithms rather than the bids of advertisers. In organic search results, you can’t pay to have your page show up higher on the page.

Quality of organic traffic:

The degree to which the user and their search query are relevant to the content that is already available on your website. But when visitors arrive at your site because Google informs them you’re a resource for Apple computers, when in fact you’re a farmer selling apples, they’re more likely to leave without completing any conversions. Visitors who are truly interested in the products, information or other resources that your site has to offer are considered to be of high-quality traffic. Quality SEO makes use of the search engine’s efforts to match a user’s search intent with the web pages listed on the search engine results page (SERP).

Quantity of organic traffic:

The number of people who make their way to your website through organic search results should increase. Given that consumers are significantly more likely to click on search results that appear towards the top of a search engine results page (SERP), it is vital to implement your SEO strategy to rank relevant pages as high as possible on the SERP (search engine results page). If you can increase the number of high-quality visitors who come to your site, the more likely it is that you will see an increase in the number of profitable conversions that occur on your site.

Most Common Activities of SEO:

Take advantage of these tips to increase your search engine optimization (SEO) and watch as your website rises to the top of the search engine rankings.

1. Local SEO:

With local SEO, you can ensure that your customers can find you in their local area and that you are at the forefront of their minds at all times. If you do not optimize your website, you may lose out on some of your most valuable traffic.

What is local SEO, and why is it important in today’s world?

By optimizing a website for local search, local SEO can help to improve traffic and promote brand awareness on a website. Every local business benefits from it, and if you can get your company to rank higher on search engine results pages (SERPs), there is a good chance that you will land a new client.

Ideally, you’ll want to be on the first page of Google’s local search results because 75% of Google users don’t even bother to look past the first page of results. Because of this, you may lose out on a potential customer.

According to SEO statistics, 46 percent of Google searches include “local intent,” and 29 percent of Google search engine results pages (SERPs) include a “local pack” of results. Consumers who look for something nearby are more likely to visit the store the same day they find it.

As a result, local search plays a significant part in your SEO efforts. Local SEO works similarly to how Google search works – when you search for something, Google goes through its index to offer the most relevant results for your query as quickly as possible.

Remember, “Near me” phrases have risen at a rate 150 percent faster than typical local-based searches in the last two years!

What distinguishes it from other search engines is that a distinct set of SEO ranking parameters are employed to rank local search results. A local SEO strategy is made up of several different signals, such as the following:

  • Positive online ratings in the presence of a Google My Business listing
  • The consistency of the NAP
  • Check-ins at a certain location are counted.
  • Trying to connect the number of social media shares to a brand or product can be hard. These are called “social signals.”
  • This is the location from which the user is searching for a company on Google Maps and its star rating.
  • In Google reviews, some keywords are employed.
  • In the GMB profile, some keywords have been used.
  • The business has received a five-star rating on Google Maps.
  • Favourable online testimonials.

What exactly is local search engine optimization marketing?

Because it is constantly evolving and gaining new definitions, we will simply define it as a method of optimizing your website for local clients, markets, and audiences. Even though you believe the rivalry is restricted to a small number of people, the competition is growing larger and better with each passing day. As a result, compromising with a relaxed attitude is out of the question for the time being. It’s time to put your head down and concentrate on the critical aspects that will raise the stakes and allow you to achieve your full potential.

The Importance of Local Search Engine Optimization Services:

If someone in your immediate vicinity looks for a product or service that you also provide, would you want to appear in the search results or would you prefer to be in the search results? The significance of local SEO can be found in this. Local search marketing plays a significant part in the development of your company, which is ensured by outstanding representation among the local players and benefits. When you consider that Google ranks first in terms of internet search traffic (with 96 percent of all searches), the search engine’s popularity is clear. People who use Google’s local SEO services will be a big help in making a long-term strategy that works.

2. Technical SEO:

Search engines use a variety of ranking characteristics, such as site speed, security, and mobile-friendliness, to determine which results to display in search results. Technical SEO is an umbrella term that refers to actions that help search engine crawlers do their jobs, which helps them index your site correctly. Knowing how indexing works is essential for assisting search engines with their tasks. Search engines modify their ranking algorithms regularly; it is estimated that Google updates its search engine algorithm between 500 and 600 times per year on average. Additionally, technical SEO must be updated regularly to keep up with the search engines. Although the specifics may change, the overall goal remains the same: to increase search engine rankings through the optimization of websites and servers. This type of activity, when combined with the on-page optimizations of non-technical SEO, increases the likelihood of your website being crawled, indexed, and ranked higher by search engines.

Technical SEO Checklist:

Improving a website’s technical SEO doesn’t have to be difficult. This is a simple-to-follow guide on how to spot and fix common mistakes and how to use technical SEO to dominate search results.

1. Check to see if your website has been indexed:

The most obvious place to begin is to check to see if your website has been indexed at all. I’m referring to whether or not it appears in a search when I say “indexed.” Here’s what you should do first: type your domain name into Google and see if your website appears among the search results.

What is the likelihood that your website will appear in search results? Good. The next step is to determine how much of your website has actually been indexed by search engines. The “Coverage” report in the Google Search Console is a fantastic place to start your investigation:

According to the study, how many of your pages are currently indexed, how many are omitted, and what some of the indexing issues are on your website are all detailed in the report.

The Domain Strength report in Website Auditor is another useful tool for keeping track of your indexing. The tool displays the number of sites that have been indexed not only by Google but also by other search engines:

Whatever technology you choose to use, the number of indexed pages should be close to the number of pages on your website, regardless of how many pages there are. When running an e-commerce website, the number of indexable pages should be equal to the number of products that have been posted on the website.

2. Correct indexing problems:

In general, there are two types of indexing concerns to be concerned about. One example is when a page is not indexed, even though it should be. In addition, there are times when a page is included in an index even when it isn’t supposed to be.

There is a good chance that you will get an error message from Google when you use their search console to check up on your website. The first kind of indexing problem will be listed as:

Indexing errors occur when a page has been requested by Google to be indexed but the request has been denied. If a page has been added to a sitemap but has been designated with the noindex tag or is banned by robots.txt, here is an illustration of what I mean. Check to see if the page is supposed to be indexed to address the problem. If so, eliminate whatever is preventing it from happening. If the answer is no, then the page should be removed from your sitemap.

There is another form of indexing difficulty that occurs when a page is indexed, but Google isn’t sure whether or not it should have been indexed in the first place. These pages are typically recognised as legitimate in the Google Search Console but with some warnings.

This type of indexing trouble typically occurs when you attempt to ban a page using robots.txt directives, as described above. It’s a pretty common misconception that robots.txt can prevent a page from being indexed by search engines. The truth is that Google is completely free to disregard these directions. If you really want to prevent the page from being indexed, you must use the no-index tag.

I recommend that you switch to the Site Audit report of the Website Auditor to see a complete list of probable indexing errors. There, you will find indexing issues that have been classified by type. On the right is a list of all the pages and resources that have been affected.

3. Examine the structure of your website:

Users and search engine bots alike benefit from a site structure that is shallow and sensible. Internal linking, on the other hand, helps your pages get more “link juice,” or ranking power, from each other. When you are auditing your internal links, make sure to look at the click depth. Make certain that the most significant pages on your site are no more than three clicks away from the homepage. Go to Site Structure > Pages in the WebSite Auditor to see what I mean. Then, by clicking on the header of the column twice, sort the URLs in descending order according to the click depth.

4. Increase the amount of money you spend on your crawl budget:

The number of pages that search engines explore during a specific period is referred to as the “crawl budget. It is not a ranking factor in and of itself, but it does influence how frequently the pages of a website are crawled by search engines (and whether some of them are crawled at all).

Google will provide a set amount of crawl money to your website based on how significant it is to the search engine. If your pages are light and your materials are easy to find, this budget will go a long way toward meeting your needs. However, if there are too many redirects and dead links, your funding will be depleted before it even reaches the vital sections of your website.

5. Dynamic URLs should be managed:

The generation of a large number of dynamic URLs by content management systems is standard practice. Essentially, each of your pages can have several distinct URLs depending on how you got there or whatever filters you’ve used. Even though the content of each of these URLs is largely the same, Google may treat each of them as a separate page.

If you want to prevent Google from indexing a large number of substantially identical pages, you can tell it to disregard particular URL parameters. This can be done by opening Google Search Console, going to Legacy tools and reports, and then clicking on URL Parameters: to get to this part of the tool.

6. Make sure that any broken links are repaired:

When a search bot reaches a page with a 4XX/5XX ranking, a unit of your crawl budget is wasted. That is why it is critical to identify and correct any broken links on your website. You can find a comprehensive list of them in the WebSite Auditor’s Site Audit > Links > Broken links section.

Broken links not only squander your crawl money but also cause confusion among users and deplete the link juice of your website. If you want to get a complete list of all resources that have received a 4xx/5xx response code, it’s best to look at your site’s resources in the WebSite Auditor All Resources dashboard. Select internal resources from the drop-down menu and sort the results by HTTP Status Code (by selecting the header’s column). Now, click on any of the broken resources to find out where they were linked to in the first place.

7. Duplicate content should be removed from your website:

Duplicate content is not a major issue for SEO, but it can make things a little more complicated. Which of two or more nearly identical pages on your website should be indexed if there are two or more nearly identical pages on your website? Is it possible that Google will determine that your duplicates are a sign of plagiarism or spamming? It’s best not to take any chances.

Check the On-page section of WebSite Auditor’s Site Audit dashboard for a hint about whether or not you have duplicate content on your site. Pages with nearly identical titles and meta description tags are more likely to have nearly identical content than pages with unique titles and meta description tags. If you find a lot of duplicate pages, you can either delete them all or make them hide to search engines.

8. Page speed should be tested and improved:

Pages should be loaded in two seconds or less, according to Google. Meanwhile, the average page load time across the internet is approximately 15 seconds. As a result, you will likely need to improve your page loading speed as well. Indeed, page speed is not an easy metric to measure, and Google has been struggling with this metric for quite some time. Finally, we have arrived at Core Web Vitals: three metrics that are designed to measure the perceived speed of any given page on the internet. The metrics are the largest contentful pain (LCP), first input delay (FID), and cumulative layout shift (CLS), respectively (CLS). The WebSite Auditor now includes all three metrics, which were previously unavailable. In other words, if you are using the tool, you can see your score on each metric, a list of page speed issues on your website, and a list of the pages or resources that are affected by the issues.

Your page speed will be improved in a matter of minutes if you follow the recommendations on the right. In contrast, if you notice a large number of pages affected by the same problem, it’s likely that the problem is widespread and can be resolved with a single fix. As a result, it is not nearly as time-consuming as it appears.

9. Consider taking a mobile-first approach:

It was in 2018 that Google began transitioning websites to a mobile-first indexing strategy, following a year and a half of careful experimentation and testing. According to the search engine’s algorithms, mobile versions of websites are more likely to be crawled than their desktop counterparts. And this literally means that the mobile version of your pages determines how well they rank in search results on both mobile and desktop devices alike.

Google’s mobile-friendly test evaluates a variety of usability factors, including the viewport configuration, the use of plugins, and the size of text and clickable elements on mobile devices. In addition, it’s important to keep in mind that mobile-friendliness is evaluated on a page-by-page basis, which means you’d need to check each of your landing pages for mobile-friendliness individually, one by one.

Switching to Google Search Console is the best option for evaluating your entire website. A Mobile Usability Report for all of your pages can be found under the experience tab, which is accessible from the navigation bar.

Under the graph, you’ll find a table containing the most frequently encountered issues with your mobile pages. By selecting one of the issues, you can learn more about them.

10. Check the security of your HTTPS content:

Problems with mixed content occur when an otherwise secure page loads some of its content (such as images and videos, as well as scripts and CSS files) over an insecure HTTP connection. This compromises the security of the page and may cause browsers to refuse to load non-secure content or even the entire page if the situation warrants it. To see if your site has mixed content issues, go to Site Audit > Encoding and technical factors in your WebSite Auditor project and look for mixed content.

First, in the Site Audit > Redirects section, you must look for duplicate HTTP and HTTPS versions of your pages, which should be avoided. If the HTTP and HTTPS versions of your website are not properly configured, both of them may be indexed by search engines at the same time if the HTTP version is not properly configured. This will result in duplicate content issues, which may harm your website’s search engine rankings. As a best practice, all links on your HTTPS site, including redirects and canonicals, should direct visitors to HTTPS pages immediately.

To add to that, even if you have properly implemented the HTTP to HTTPS redirects across your entire site, you still don’t want your users to be forced to go through unnecessary redirects, as this will make your site appear much slower than it actually is. Such redirects may also pose a problem for crawling, as you will lose a small portion of your crawl budget each time a search engine bot encounters a redirect on your site.

11. Structured data should be included:

HTML code is used to tag specific elements on your web page, and structured data is a type of HTML code. For example, if your page contains an apple pie recipe, you can tell Google which text represents the ingredients, which text represents the cooking time, which text represents the calorie count, and so on. Google can then use the tags to generate rich snippets for your pages on the search engine results page (SERP).

Structured data can be checked in the Google Search Console under the enhancements tab, which is accessible from the search results page. Google will display the website enhancements you’ve attempted to implement and will inform you whether or not you were successful.

If you haven’t already, check out our SEO guide on structured data if you haven’t already. If your website is powered by a content management system, structured data may be included by default, or you may be able to add it by installing a plug-in. If you have a website that was built from the ground up, you can use a helper tool to tag your pages.

12. Take a look at your sitemap.

Your sitemap informs search engines about the structure of your website and allows them to discover new content. A sitemap is extremely important, and you should create one immediately if you do not already have one. Creating a sitemap is simple in WebSite Auditor; all you have to do is create a project for your site, navigate to the Pages dashboard, and click the wrench icon to start creating one.

When checking your sitemap, make certain that it contains the following information:

Clean: Keep your sitemap free of errors, redirects, and URLs that have been blocked from indexing; otherwise, search engines may treat your sitemap as if it didn’t exist at all.

Up-to-date: Make sure your sitemap is updated whenever new content is added to your site (or when old content is removed from it)—this will aid search engines in discovering new content more quickly and efficiently.

Concise: Google will not crawl sitemaps that contain more than 50,000 URLs. To ensure that your most important pages are crawled more frequently, you should keep your sitemap as short as possible. Technical SEO experiments have shown that shorter sitemaps result in more effective crawls.

Registered with the Google Search Console: Inform Google about the existence of your sitemap. To send it to Google Search Console, you can do it yourself, or you can write it in your robots.txt file in the following way:

Your website’s sitemap can be found at:

13. Request that Google re-crawl your website:

The above site audit will almost certainly identify a few issues with your website that need to be addressed. Once you’ve made the necessary changes, you can ask Google to re-crawl your pages so that the changes are taken into account as soon as possible.

The URL inspection tool in Google Search Console allows you to submit your updated URLs for re-crawling from Google Search Console. Request indexing by entering the URL of the page you want to be re-crawled and clicking the Request indexing button. Using the Test Live URL feature, you can also see your page in its current form before requesting that it be indexed by Google. This feature, which was previously called Fetch as Google, is now called Test Live URL.

You must determine when it is absolutely necessary to force a crawl. These are two examples: You’ve made a big change to your website, like moving from HTTP to HTTPS or adding structured data; or you want an important blog post to show up on Google as soon as possible. It is believed that there is a limit to the number of recrawl actions that can be performed per month, so please do not abuse this privilege. It can take anywhere from 10 minutes to several weeks to complete a recrawl. A better alternative to recrawling is to submit large amounts of data via the sitemap instead. Google does not guarantee that all of your site’s pages will be indexed, but if your site is relatively small, it likely will.

Similar functionality can be found at Webmaster Tools, as well. Simply navigate to the Configure My Site section of your dashboard and select Submit URLs from the drop-down menu. Fill in the URL of the page that needs to be re-indexed, and Bing will typically crawl it within minutes of receiving it. Webmasters can submit up to 10,000 URLs per day to the majority of websites using the tool.

14. Make it a point to audit your site regularly.

Finally, but certainly not least, Performing a regular site audit should be a top priority in your search engine optimization strategy. Whatever changes occur on the internet, they have the potential to have an impact on rankings in an unpredictable manner. As a result, it is extremely wise to use SEO analyzer tools to perform regular technical checks on your website to detect and correct SEO issues as soon as they arise. Consider the following example: Using a professional version of Website Auditor, you can automate site audits: create a task to generate a monthly SEO audit report that includes the metrics you need to control, such as traffic, backlinks, and so on.

3. On-Page SEO:

When comes to search engine optimization (SEO), refers to the process of increasing your website’s visibility in search engines. There are a variety of factors that influence your website’s position in search engine results pages (SERP). This includes factors like site accessibility, page speed, optimized content, keywords, title tags, alt text, and the list goes on and on. It also includes a lot more.

On-page SEO is considered the “low-hanging fruit” of SEO. The things that you have control over on Google and can change on your website at any time are referred to as “on-page SEO.” Because you can select the content that appears on your pages, it is even more critical that you select the appropriate content for your pages.

With one wrong move, you can deplete your rankings and put yourself at risk of being penalised. With just one smart move, you’ll be at the top of the search engine results page.

Improved SERP rankings, organic traffic, and organic conversions are all benefits of SEO, which helps you get the most out of your content when it appears in search engines. On-page SEO edits entail making changes to your pages to achieve immediate results as well as long-term improvements. This may include the following:

  • The readability of your content
  • Concentration on a keyword
  • Image optimization is important.
  • The structure that connects both internally and externally

While you have complete control over what appears on the page and what changes you make, on-page SEO requires that you follow a very specific recipe to see results. You need to be careful and methodical in your approach, or you will lose ground in the rankings and fall behind.

When making edits to your website, there are three major SEO factors to consider: high-quality content, source code, and the structure of your website, all of which have an impact on your site’s visibility, organic traffic, search engine rankings, and conversions.

On-Page SEO Activities

Was it ever brought to your attention that 95% of all search traffic goes to the first page of search results?

If you want people to be able to find your company in search results, you must optimize the pages on your website. Search engine optimization (SEO) on your website’s pages is essential for helping more qualified leads find your company when they search.

  • Incorporate keyword phrases that are relevant to your pages.
  • Make sure your title tag and Meta description are optimized.
  • Create content that is easy to read and understand.
  • Make your URLs more user-friendly.
  • Internal links should be used on your pages.
  • Increase the speed at which your website loads by incorporating responsive design.

4. Off-Page SEO

For the sake of simplicity, off-page SEO refers to all SEO activities that take place outside of your website to improve your search engine rankings.

Link building, content marketing, social media marketing, guest posting, podcasting, and video marketing are some of the most common off-site SEO strategies used today.

If you don’t put any content on your own website, this is called off-page SEO.

These signals inform Google about what other people think about your website. You can rely on them to establish your website as trustworthy and authoritative. For example, if numerous high-quality websites are linking to your pages, search engines will interpret this as evidence of excellent content on your website. This is the type of content that adds value to the user’s experience.

Off-Page SEO Activities

  • Engage with websites and influencers that are of high quality and credibility. One relevant backlink from CNN is worth much more than a hundred links from Pete’s Pizza shop or Betsy’s Basket Weaving Blog put together by random individuals.
  • Make certain that the websites to which you are linking are relevant to your brand. Link manipulation is a major red flag when it comes to an auto insurance brand that receives backlinks from a math tutoring website.
  • Increase the variety of your backlink profile. In comparison to receiving 100 backlinks from the same website, receiving 100 backlinks from a diverse range of high-quality domains is far more valuable.
  • Stay away from spun content and cookie-cutter outreach strategies. Google will be able to detect them with relative ease.
  • Make certain that you are being cited in the appropriate context, as link intent is critical. It was added because your company’s name was mentioned, to support a fact, or to encourage a transaction.
  • Keep an eye on your anchor text. The exact match anchor is a very powerful ranking factor that should not be overlooked. However, if you use it excessively, you may find yourself in the Google penalty box.
  • To rank, you must have deep links. While homepage links are beneficial for establishing sitewide domain authority, you may find yourself outranked by much smaller competitors who have more direct target page links to their websites.
  • Be cautious when leaving comments on blogs. In the first place, most blog comments are automatically followed, which means that they do not pass PageRank. Beyond that, comment links are considered spam and should be avoided at all costs.
  • NEVER, EVER pay for links that are followed.

How much time is needed to rank a website on Google’s 1st page?

There is no magic formula for ranking a website in Google, and no one can tell you how long it will take to get your website to the first few pages of results in the search engine.

According to several studies, if you are just getting started with a website, you may have to wait 3-4 months before you see your first Google visits. After 6-7 months, and assuming that you are making progress in the right direction, you should begin to receive significant traffic from search engines.

To avoid any misunderstanding, the above estimates are for getting found on Google in a way that can result in some organic traffic, not necessarily for being in one of the top 5 positions on Google.

You may have to wait more than a year to rank higher on Google and reach the top spots.

The Bottom Line:

What are your thoughts on the current state? Recent experience has shown you which strategies are the most effective. Participate in the discussion by leaving a comment below with your thoughts.

If you are looking for a dedicated SEO expert or an agency to rank your website on search engines’ 1st page for more sales and traffic, you may visit our main website here:


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